Introduction

Paid social should be a big part of the mix, especially with high groth betoby texas companies that don't have enough time to get this organic engine really rolling straight out of the gate. The difference is the intent that somebody has when they enter that specific platform. On google, there's clear intent that gets demonstrated base in the search query about what they want. And on social, there's not. But it's easy to target. You can get to exactly who you want. Most beta b marters haven't figured out how to tell a business story that drives business outcomes that gets distributed using ads. Don't invest at all in Tobe just by thinking about the ads