250 - How to Make Paid Social Ads Work in B2B | Demand Gen Live Keynote
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The Pros and Cons of Segmentation in a Large Company
Big companies do that when there are ithink there's advantages to this. It also creates a lot of operational complexities about like having to localize, having to make sure the messaging is consistent and things like that. But on the prose, it creates autonomy for the local team in france to mark it in a way that's localized to france. I don't necessarily think there's a right or wrong answer here, but i think that there is prose and cons to each of each of them. The next one coming up will be, i believe, featuring dave gerhard, the first thursday of march come.
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