250 - How to Make Paid Social Ads Work in B2B | Demand Gen Live Keynote
GTM Live
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Marketing Pipeline Is Going Up, Right?
A gatadamo conversion is somebody that comes to your webside on their own, and they convert on a demo. We're going to drive a thousand people off of linked inads into our demo form, an drive trash through our througha funnel. So that's on them. Metric side, what are we actually optimizing for? Were optimizing to generate more pipe wine through marketing. It works way better when you look at it blended. You get weg better results, weigh more scale ability.
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