Marketing Can Go Direct to the Consumer

Marketing can go direct to the consumer, just like how companies v to c companies used to need to be in wamart in 19 ninnety. The distribution channel of walmart was critical if you were trying to build a company and you didn't have distribution, you couldn't win. And now i look right at all the e commerce companies that are winning, that are never in whole foods,. That are never in walmark. They're not going to give away forty % margin for a retailer to sell something when they could sell it directly to the consumer themselves. You can grow away faster. Exactles the exact same concept in b to b, where the in channels are