250 - How to Make Paid Social Ads Work in B2B | Demand Gen Live Keynote
GTM Live
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The Execution of a Sales Strategy
The first part is on the strategy. You need to know, what do my buyers care about? What do they need to understand better in order to be open to trying our stuff? How am i going to be able to communicate those things in a way that they actually are receptive to? The all things that you need to be thinking about when you move from collecting email addresses to telling stories. Thad: "I'd much rather scale an efficient funnel that actually works than a super low efficient one"
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