250 - How to Make Paid Social Ads Work in B2B | Demand Gen Live Keynote
GTM Live
00:00
Using Storytelling to Drive the Strategy
Breaking it down into a really digestible amount of information has been such a secret weapon for me, because it simplifies the story to one singular goal per campaign. I see so many companies miss by only going after the sea level executive that typically doesn't even care your product, but has to sign off on it. So i want to tell that story to any possible person that could y buy our product. And al the things that they do, not just the people that fit into this little box of sea level executive at these small, tiffered types of companies.
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