How to Convert From Weed Gende to Mangen

The key is moving from metrix that you get inside of ad platforms to optimizing for metric that you get in sales force or a cr m. On the lead gen side, people are mainly optimizing for m cls leads, poor definition of pipe line, and cost per lead. Those are all the things that you when you hire going t pay four k a month for a linked in ad agency to waste your money for lead gen. That's what metricks there gingto report back to you. They're not reporting onin that stuff. And so if you want a transition from weed gen demand gen, you also need to change your metric. You need different metrics for a completely different