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250 - How to Make Paid Social Ads Work in B2B | Demand Gen Live Keynote

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How to Measure a Pipeline and Revenue

The easiest way to measure marketing is how much pipe line and revenue gets generated through a web sit against how much money we spend on marketing. Once you blend it, then it's a marketer's job to use the measurement and attribution to guide strategy. If people come to your websi and say, i want to buy now,. And the all yu've to do is tag it as web sideor we call it a pipe conversion. It should convert into a stage one opportunity within seven days. So you should be able to carry the lead forward. For some companies, be literally, because the conversion rates are so good. When the person submits to form, they book a cal

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