Demystifying Startup Math: A Guide to TAM, Metrics, and Business Growth

1

Introduction

00:00 • 3min

2

How to Build a TAM Model That Bottoms Up

03:08 • 3min

3

What Makes for an Attractive TAM?

05:45 • 2min

4

How to Make Your Venture Attractive to Investors

07:17 • 3min

5

How to Bootstrap a Funnel

10:45 • 4min

6

How to Increase CAC by Optimizing Your Marketing Spend

14:28 • 2min

7

How to Blend CAC and Organic Keyword Searches

16:01 • 3min

8

How to Calculate Churn Based on Up for Renewal Basis

18:48 • 2min

9

How to Measure Retention and Churn in SAS Companies

20:40 • 3min

10

The Importance of Customer Lifetime Value

23:28 • 2min

11

How to Calculate LTV to CAC

25:21 • 2min

12

The Importance of Repeat Rate in Business

27:38 • 2min

13

The Importance of Collaborative Analysis in Entrepreneurship

30:07 • 5min

14

How to Evaluate a Company's Payback Trends

34:48 • 4min

15

How to Calculate Your Annual Contract Value

38:22 • 2min

16

How to Calculate LTV for a Customer

40:19 • 3min

17

The Importance of Margin in a Capital Efficient Business

42:49 • 2min

18

Averages and Medians for SaaS Companies

45:19 • 5min

19

SAS Metrics: The Smile Curve

50:01 • 3min

20

How to Measure and Capture Data to Drive Your Business

52:52 • 3min