How to Increase CAC by Optimizing Your Marketing Spend

The keywords which you are bidding on start moving from the long tail to the more torso of the of those keywords, meaning that where there's a lot more competition. By definition, whenever you optimize your marketing spend, you'll optimize to the most efficient frontier. So every time you need to scale it 10x, right? If you're at 100,000 B2C customers, you're going to go to a million,. exactly your point comes into play because the low hanging fruit is gone. Now you're competing for a savings product with HDFC Bank at ICIC Bank and 20 other FinTechs in India.

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