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Demystifying Startup Math: A Guide to TAM, Metrics, and Business Growth
Prime Venture Partners Podcast
How to Blend CAC and Organic Keyword Searches
Timeliness and literally kind of this click first click versus last click attribution will lead into that. If you did an IPL marketing campaign like three months ago, right? It's going to be hard to attribute that in the month of June 2023 or July maybe, right? 2023. The intent is not really there. And therefore, for example, in CAC, attribution is important. So it gets complicated, but I would just say at least don't do blended CAC, do paid versus this and then have segmentation as you go along.
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