The Importance of Customer Lifetime Value

The biggest confusion in an entrepreneur's mind is that what actually is LTV, right? It might seem like a very simple thing, lifetime value, but let me give an example. So suppose I'm in the business of selling this mug here and this costs me $100, a very expensive gold mug, right? And I decide to set up a site in which I'm going to sell it for $50, right? Yeah. But it doesn't help because I answered the question whether your value is ticking or not, because your value might be sticking and the customer is going out of business. You have to ask yourself if you're targeting the right segment in the first place.

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