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Demystifying Startup Math: A Guide to TAM, Metrics, and Business Growth
Prime Venture Partners Podcast
The Importance of Repeat Rate in Business
In the case of B2C, you'll have to make an educated guess on why on earth will that customer come again for this mug. For B2B, it's a slightly easier answer by actually changing the question itself. And usually my suggestion to entrepreneurs is to change the question from a lifetime value to payback. If you're getting a payback in one month or in the first transaction, you'reactually in a very good way. Absolutely.
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