The Importance of Collaborative Analysis in Entrepreneurship

Shippity: I would say that for entrepreneurs, they need to be conservative in these assumptions because you're running a business. So making optimistic assumptions on that is really very risky. And whatever you said, I think almost all of it applies to B2B companies as well. Shippity: It's not just from an investor point of view that you should do this but also even your own business to figure out what are the most attractive cohorts or most attractive segments and so forth.

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