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Demystifying Startup Math: A Guide to TAM, Metrics, and Business Growth
Prime Venture Partners Podcast
How to Evaluate a Company's Payback Trends
In evaluating companies, how is the payback trending over time? If these cohorts are becoming steeper, meaning that if the Y axis is revenue and you're actually going to a higher revenue earlier in the cycle, that's indicative of a good business trend. So I think that cohorts are absolutely the way to go and you should literally run your business on it, not just from a reporting perspective. And we'll talk about averages and medians later.
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