
Prime Venture Partners Podcast
A podcast for entrepreneurs who are looking to build & grow their startups. Avoid common traps & learn uncommon strategies & tactics from makers & doers of startup ecosystem. Prime Ventures is a early-stage venture fund which focuses on startups that not only need capital but also require mentoring to transform them into disruptive companies. We share a passion for working closely with entrepreneurs and enjoy sharing their journey in a high-frequency, interactive and fun environment.Read more about us at http://primevp.in
Latest episodes

Apr 23, 2025 • 1h 4min
India & US Fintech in 2025: Sheel Mohnot from Better Tomorrow Ventures on PrimeVP Podcast
What’s next in fintech? In this high-signal episode, Sheel Mohnot (GP at @ Better Tomorrow Ventures) shares deep insight into the future of financial services, AI’s impact on SaaS, and how VC is evolving in 2025.🔍 In Sheel’s candid chat with Sanjay Swamy, You’ll learn: • What US fintech can learn from India’s public infrastructure (UPI, DEPA, account aggregation) • Why SaaS isn’t dead—but must evolve beyond subscription revenue • How Sheel evaluates founder-market fit, velocity, and tenacity • The co-lending revolution in India—and why it’s a structural shift • Why BTV is betting big on hands-on accelerators and early-stage velocity📌Timestamps: 00:00 – Introduction 01:30 – Sheel’s journey from Pittsburgh to VC 08:15 – U.S. vs India: Fintech regulation 15:30 – Is SaaS dead? The AI disruption 20:15 – India Stack vs U.S. payments 27:30 – Can Indian fintech go global? 30:00 – IPO readiness: India vs U.S. 34:00 – Will BTV invest in India? 45:00 – Red flags & founder filters 50:00 – What gets a “yes” from Sheel 54:00 – Fintech outlook for 2025 57:10 – Clubhouse, Bieber & Taco Bell wedding🔑 Key Takeaways:✔️ Vertical SaaS is fintech in disguise – and it’s how modern software will scale revenue✔️ AI is not just augmenting work—it’s replacing it in areas like accounting and underwriting✔️ Regulation ≠ obstacle – In the U.S., a patchwork system creates an edge for savvy startups✔️ Early-stage investing is about founder-market fit, and spotting overlooked “superpowers”📌 Follow us:LinkedIn: https://www.linkedin.com/company/primevpTwitter: https://twitter.com/primevp_inWebsite: https://primevp.in#Fintech #SaaS #AI #Startups #VentureCapital #IndiaStack #SheelMohnot #BetterTomorrowVentures #DigitalTransformation #FounderInsights #InvestorInsights #FutureOfFinance #PrimeVenturePartnersPodcast

Apr 10, 2025 • 53min
How Zoho Cracked Global Markets with 3 Iconic Campaigns | Prime Venture Partners Podcast
What happens when creativity meets sharp market insight?In this episode, Raffic Aslam (ex-Creative Director at Zoho) breaks down the 3 campaigns that defined Zoho’s global marketing playbook:1️⃣UAE VAT Campaign – A masterclass in cultural targeting that unlocked a new market via a single character: Kutty, the Malayali accountant.2️⃣ Made in India for the World – A bold declaration of Indian innovation for a global SaaS audience.3️⃣Super Bowl Ads – Frugal but fierce, this campaign helped Zoho stand out in a sea of enterprise giants.⏱ Timestamps00:00 – Introduction02:15 – The birth of the Zoho logo06:30 – Why simplicity & color made the logo unforgettable08:37 – Branding vs. Performance Marketing14:25 – Campaign 1: UAE VAT Campaign – Meet “Kutty”20:45 – Lessons from targeting expat accountants23:02 – Campaign 2: Made in India, Made for the World27:00 – Building pride in Indian-built software30:55 – Campaign 3: Zoho’s Super Bowl Ad Strategy35:10 – How Zoho kept it frugal but memorable38:00 – Branding advice for SaaS founders41:20 – Final takeaways for startup marketers💡 Top Takeaways for Founders & Marketers:✔️ Go deep, not broad: Hyperlocal targeting can unlock massive markets✔️ Your logo is a strategy: Visual identity drives brand recall & lowers CAC✔️ Brand building ≠ media spend: Authentic storytelling beats big budgets🔔 Subscribe to Prime Podcasts for more insights🎙 Hosted by Jerome Manuel, Head of Community at PrimeVP📌 Follow us:LinkedIn: https://www.linkedin.com/company/primevpTwitter: https://twitter.com/primevp_inWebsite: https://primevp.in#Zoho #SaaSMarketing #StartupBranding #IndianStartups #MarketingStrategy #B2BMarketing #MadeInIndia #SuperBowlAds #FrugalMarketing #GrowthMindset #PrimeVenturePartnersPodcast

Mar 28, 2025 • 54min
The Inside Story of Quizizz’s Rise to 70M+ Users & Its Game-Changing Growth Strategy
How do you scale a product to 70M+ users without spending a dime on marketing?Deepak Joy Cheenath (Co-founder of Quizizz) reveals:✅ The moment Quizizz found its viral growth loop✅ How teacher-driven adoption fueled massive organic scale✅ The mistakes they made along the way—and what they learned✅ Why they held off on monetisation for years (and why it paid off)Timestamps:00:00 – Introduction02:15 – The early days of Quizizz & WizenWorld05:40 – The teacher-driven insight that changed everything09:10 – Scaling to 70M+ users with zero marketing12:30 – Why Quizizz delayed monetisation 20:20 – The lean team behind a global product28:30 – Key challenges & lessons from scaling36:50 – Competing with larger EdTech players45:15 – The power of community & word-of-mouth growth49:30 – Key insights & takeaways for foundersPrime Venture Partners backed Quizizz early, helping them scale from a startup to a global EdTech leader.🎙 Key Takeaways from This Episode:📌 Growth isn’t always about paid marketing—sometimes, organic adoption wins.📌 The right users can be your biggest growth engine.📌 Delaying monetisation can lead to long-term success.📌 Simplicity scales—more features don’t always mean better engagement.💡 What’s the biggest lesson from Quizizz’s journey that applies to your business? Drop your thoughts in the comments! 👇🎙 This episode is packed with insights for founders, product leaders, and anyone scaling a startup. Don’t miss it—watch or listen now! 🚀👇Follow Prime Venture Partners:Instagram: https://www.instagram.com/primevp_in/ LinkedIn: https://www.linkedin.com/company/primevp/ Twitter: https://twitter.com/Primevp_in #Quizizz #EdTech #StartupGrowth #ZeroMarketing #ProductLedGrowth #FounderLessons #ScalingStartups #TeacherDriven #BusinessGrowth #Entrepreneurship #SuccessStory #UserAdoption #MarketingStrategy #PrimeVenturePartnersPodcast

Mar 19, 2025 • 44min
Why Private Equity Paid $8.4 BILLION for Smartsheet | Prime Venture Partners Podcast
💡 How do you scale a SaaS company from SMB customers to billion-dollar enterprise deals?In this Prime Venture Partners Podcast episode, we sit down with Praerit Garg, President of Product & Innovation at Smartsheet, to uncover the secrets of scaling SaaS, AI’s role in work management, and the game-changing lessons from Smartsheet’s journey.⏳ Timestamps:00:00 - Introduction 01:28 - Praerit Garg’s Career Journey: From Microsoft → AWS → Smartsheet04:46 - What is Smartsheet? How It Serves SMBs & Enterprises07:11 - The Land & Expand Strategy: How Smartsheet Scaled Enterprise Deals10:27 - Finding the "Magic Metric" That Drives SaaS Growth 12:55 - Smartsheet’s IPO Journey & Why It Later Went Private Again15:37 - AI’s Role in Work Automation & How Smartsheet Uses It 21:03 - The Enterprise AI Trust Challenge – Why Big Companies Are Cautious24:58 - What VCs Look for in AI SaaS Startups 🚀36:30 - Why Learning from Non-Customers Unlocks New Market Opportunities43:00 - Closing Thoughts 🔥 Inside This Episode:✅ How Smartsheet transitioned from PLG to enterprise sales✅ The pricing strategy that maximized SaaS revenue✅ Why AI is transforming work management & automation✅ The #1 mistake SaaS founders make when scaling✅ How learning from non-customers can drive new product innovation✅ What VCs look for when investing in AI-driven SaaS startups📢 This isn’t just a SaaS success story—it’s a must-listen masterclass on scaling, pricing, AI, and product innovation.🔔 Subscribe & Turn on Notifications for more expert insights!Follow Prime Venture Partners:Instagram: https://www.instagram.com/primevp_in/ LinkedIn: https://www.linkedin.com/company/primevp/ Twitter: https://twitter.com/Primevp_in #SaaS #ScalingSaaS #Smartsheet #StartupGrowth #AI #TechInnovation #EnterpriseTech #VentureCapital #FounderMindset #Entrepreneurship #B2BTech #SaaSStartups #BusinessGrowth #FutureOfWork #PrimeVenturePartnersPodcast

Mar 7, 2025 • 51min
From $900 to ~$19B: How One Indian Entrepreneur Built 2 US Unicorn Giants
💡 What does it take to build 2 multi-billion-dollar companies?In this episode of the Prime Venture Partners Podcast, we sit down with Dheeraj Pandey, Co-Founder of Nutanix & DevRev, to unpack the real challenges, pivotal decisions, and insights behind building and scaling a successful enterprise tech company.00:00 - Introduction00:52 - Dheeraj’s Early Life04:15 - Leaving IIT & Taking a Second Shot07:40 - Studying Computer Science at IIT Kanpur10:55 - Early Career: Oracle, UT Austin & Trilogy Software14:20 - The Entrepreneurial Itch & Starting Nutanix19:30 - Scaling Challenges & Near-Failure Moments26:35 - The “Tightrope Mentality” for Founders 🎯33:05 - Going Public: Nutanix IPO & Key Lessons39:40 - AI’s Role in Enterprise Software 🤖43:10 - The Shift to DevRev & His New Vision46:05 - Advice for Founders Scaling SaaS from India49:00 - Final Thoughts & Key Takeaways🎙 What’s Inside This Episode?🔥 Why he left IIT after 2.5 months and came back stronger🔥 How he built Nutanix into a multi-billion-dollar company🔥 The risks, near-failure moments, and biggest lessons he learned🔥 Why AI is reshaping enterprise software & what’s next🔥 His take on scaling a startup, hiring, and finding product-market fit🔥 How DevRev is redefining enterprise software with an AI-first approach📢 This is not just a startup success story—it’s a masterclass in resilience, innovation, and leadership.With DevRev, Experience conversational AI at work. Startups can get $10K in credits (12 months free) to accelerate their AI-first journey. Apply now - https://devrev.ai/startups/apply🔔 Subscribe & Turn on Notifications for more game-changing insights!#StartupJourney #SuccessMindset #BuildSomethingGreat #TechFounder #Startups #Nutanix #DevRev #Entrepreneurship #TechInnovation #SaaS #AI #VentureCapital #Leadership #FounderMindset #EnterpriseTech #PrimeVenturePartnersPodcast

Feb 26, 2025 • 40min
How Venture Capitalists Secure Billions to Fund Indian Startups? | Inside India’s Top VCs' Minds 🚀
💰How do VCs raise billions before they invest in startups? What happens behind the scenes when venture capitalists secure funding from Limited Partners (LPs)?📌 Timestamps:0:00 - Introduction 2:45 - How Gautam Mago & Rahul Chowdhri Became VCs4:55 - The Growth of India’s Startup & VC Ecosystem Over the Years7:40 - How LPs Shape the Venture Capital Industry12:08 - What VCs Look for in a Startup16:35 - Fundraising Mistakes Founders Make & How to Avoid Them21:20 - India vs Global VC Markets: Differences in Investment Strategies26:05 - Sectors & Trends That Will Define the Next Wave of Startups30:50 - Why Exits Matter: IPOs, Acquisitions & VC Returns Explained36:45 - Advice for Founders For the first time, three of India’s top VCs pull back the curtain on the venture capital fundraising process!Rahul Chowdhri (Stellaris Ventures), Gautam Mago (A91 Partners), and Amit Somani (Prime VP) break down:✅ How do VCs raise capital from LPs & the challenges they face?✅ The key questions LPs ask before backing a VC fund.✅ How are investment decisions made when managing hundreds of millions?✅ Why fundraising is just a startup problem—VCs do it too!With ~$2 Billion collectively raised for Indian startups, this episode is a must-watch for founders, investors, and anyone looking to understand the world of venture capital.🔔 Subscribe for more startup & VC insights!Follow us:Instagram: https://www.instagram.com/primevp_in/LinkedIn: https://www.linkedin.com/company/primevp/X (Twitter): https://x.com/Primevp_in#VCFunding #VentureCapital #LPInvesting #IndiaVC #Startups #Investing #IndiaGrowth #IndiaStartups #PrimeVenturePartnersPodcast

Feb 15, 2025 • 50min
The Mygate Story: How Abhishek Kumar Worked as a Guard to Build India’s Leading Home Security App
In this episode, Abhishek Kumar, co-founder & CEO of Mygate, takes us on the journey of building India’s largest community management platform. From spending a month working alongside security guards to understand their needs, to scaling Mygate to 25,000+ gated communities, Abhishek reveals the key decisions and insights that shaped their success.🔥 What You’ll Discover:✅ How Mygate’s founders lived the user experience to refine their product✅ Cracking product-market fit and scaling across multiple cities✅ Transitioning from a zero-revenue model to a sustainable business✅ Strategic investments from Urban Company & Acko—and what’s next✅ Leadership lessons: Transitioning from COO to CEO & building a strong company culture📌 Timestamps:0:00 - Introduction1:44 - Abhishek’s Background and Early Days of Mygate3:54 - The Birth of Mygate5:22 - Understanding the Problem in Gated Communities7:15 - Shadowing Security Guards to Build Mygate11:37 - The Three Phases of Mygate’s Growth15:13 - Addressing Data Privacy and Security19:50 - Monetization and Hybrid Business Model23:28 - Strategic Partnerships with Urban Company and Acko27:06 - Scaling Payments and New Initiatives33:14 - The Launch of Mygate Smart Lock37:15 - Leadership Transition and Company Culture42:27 - Mygate’s Work Culture and Values48:26 - What’s Next for Mygate🔔 Subscribe for more stories from top founders and innovators transforming India’s startup ecosystem.Follow us:Instagram: https://www.instagram.com/primevp_in/LinkedIn: https://www.linkedin.com/company/primevp/X (Twitter): https://x.com/Primevp_in👇 Join the conversation – What are your key takeaways from Mygate’s journey? Share your thoughts in the comments below!#Mygate #StartupJourney #PrimeVenturePartners #Innovation #Entrepreneurship #TechEcosystem #Leadership #GrowthVsProfitability #SmartHomeSolutions

Jan 9, 2025 • 45min
2025 Predictions for Indian Startups, Funding, AI & IPOs | Prime Venture Partners Podcast
🔮 What does 2025 hold for Indian startups, venture capital, and innovation?In this special episode, Partners at Prime dive deep into the predictions and trends that will shape the world of Indian startups, venture capital, and sectors in 2025.Timestamps:00:00 - Introduction: 2025 Startup & VC Predictions01:15 - Prime’s New Fund Launch & Global LP Interest03:00 - Focus on Early-Stage Investments: Fewer Bets, Deeper Support05:30 - The Role of AI in the 2025 Startup Landscape08:00 - IPOs in 2025: When Should Founders Start Thinking About Going Public?10:45 - Growth vs. Profitability in 2025: What’s the Right Balance?13:00 - Unit Economics: Key Metrics for 202515:30 - Emerging Sectors in 202518:00 - Why Founders Must Master Storytelling21:00 - The Need for Better Dashboards & Actionable Metrics23:30 - Overcoming the Growth-Stage Capital Challenge26:00 - The Importance of Communication Between Founders & Investors28:00 - The Role of Founders in Managing Burn and Growth30:00 - Wrapping Up: The India Story in 2025 and the Future of Startups🔥 What You’ll Discover:- The Growth vs. Profitability Dilemma: How startups should balance both for long-term success in 2025.- The India Story in 2025: Why global investors are bullish on India, and how new sectors like manufacturing are opening up investment opportunities.As India’s startup ecosystem matures, this episode gives entrepreneurs the tools to navigate and thrive, from fundraising to scaling with discipline and focus.🎧 Takeaways:- The how of Prime Venture Partners’ strategy of concentrated investments and hands-on support.- The role of storytelling in entrepreneurship and why it matters for attracting talent, partners, and investors.- The evolving VC landscape, particularly for Series A and beyond, and how it impacts your startup’s future.🔔 Subscribe for more in-depth insights on the future of Indian startups, venture capital, and expert predictionsLinkedIn: https://www.linkedin.com/company/primevp/Twitter: https://twitter.com/Primevp_in👇 Join the conversation – What are your thoughts on the startup trends for 2025? Share your predictions and experiences in the comments below!#2025Predictions #IndianStartups #VentureCapital #AI #FinTech #PrimeVenturePartners #Innovation #Entrepreneurship #InvestmentTrends #TechEcosystem #GrowthVsProfitability #UnitEconomics #IPO #IndiaInvestment

Dec 20, 2024 • 56min
2024 Startup Rewind: AI, Fintech, and Quick Commerce | Prime Venture Partners Podcast
✨ How did Indian startups conquer 2024? What’s next in AI, fintech, and EdTech? Find out in this special year-end podcast with Prime Venture Partners’ top voices: Sanjay Swamy, Amit Somani, Shripati Acharya & Brij Bhushan🔥 What You’ll Discover: #1 trend shaping startups in 2024Why AI adoption is revolutionizing business across industriesIs quick commerce hype or here to stay?How startups like MyGate, PlanetSpark, and Dozee achieved profitabilityBig predictions for 2025: EdTech’s comeback, vertical AI, and fintech’s next waveTimestamps:0:00 - Intro: Reflecting on 20242:00 - How the Indian startup ecosystem matured this year10:45 - AI: From consumer trends to enterprise adoption20:30 - Quick commerce: Hype or here to stay?30:15 - Stories of resilience: MyGate, PlanetSpark & Dozee48:00 - 2025 Crystal Ball: What’s next for startups and investors💬 We want to hear from you!What’s your top startup prediction for 2025?Which insights from this episode inspired you the most? Share your thoughts in the comments!💡 Why Watch This?This candid conversation offers entrepreneurs and investors actionable insights, inspiring success stories, and a strategic look at the future of innovation in India.👉 Don’t miss the next big idea. Subscribe to the Prime Venture Partners podcast today!#PrimeVP #2024Review #Startups #AI #QuickCommerce #EdTech #Fintech

Nov 7, 2024 • 46min
This Startup Legend built Magicpin, a 400 Crore Company & India's #1 Savings App - Brij Bhushan
In this podcast episode, Amit Somani speaks to Brij Bhushan, Co-founder & Ex COO of Magicpin, India's #1 Local Savings App & 3rd largest food delivery startup. Brij shares his extremely inspiring story going from a Tier 3 college to IIM Bangalore to building Magicpin to a 400 crore annual revenue company and being invested by Zomato. In this conversation, he talks about the 3 pivots/stages of company-building that shaped the tremendous success of Magicpin. He also expresses how GST, Jio and Covid19 have shaped the growth of Indian startups in the last decade. Tune into this episode to get inspired, learn and traverse across a marvelous entrepreneurial journey. Listen to the podcast to learn more about: 0:00 - Brij's childhood and background 7:00 - The Early days of Magicpin 17:00 - GST, Jio, Pivots 30:00 - The COVID Era 38:00 - The Entrepreneurship Saga Enjoyed the podcast? Please consider leaving a review on Apple Podcasts and subscribe wherever you are listening to this. Follow Prime Venture Partners: LinkedIn: https://www.linkedin.com/company/primevp/ Twitter: https://twitter.com/Primevp_in This podcast is for you. Do let us know what you like about the podcast, what you don't like, the guests you'd like to have on the podcast and the topics you'd like us to cover in future episodes. Please share your feedback here: https://primevp.in/podcastfeedback #mymagicpin #india #entrepreneur #success
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