How to Bootstrap a Funnel

Tripathi: One thing to avoid for entrepreneurs is to not do a goal seek on Excel. He says CACs don't stay stable or, you know, grow linearly. In fact, if anything, unless you're in a massively monstrous category, which is completely untapped, more competition comes in. Tripathi: I think thinking about CAC, not just as a static point, but saying how will the CAC evolve as you go along? Jeffrey Moore: It's dependent on the scalability of the channel that you're using and the customer readiness for it.

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