Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17
Introduction
00:00 • 4min
How Mentorship Can Help You Optimize Your Budget and Market Distribution
03:49 • 2min
The American Dream Mindset
05:44 • 2min
Cassandra and Hybrida
07:24 • 2min
How to Use Kubernetes to Measure Your Marketing Mix
09:16 • 3min
Robin: A Framework for Marketing Mixed Modeling
11:57 • 3min
Cassandra Solves the Problem of Marketing Budget Allocation and Optimization
14:57 • 2min
How to Make a Budget Algorithm Easy to Execute
17:00 • 4min
How to Optimize Your MSC for Error and Delay Effects
21:17 • 2min
How to Use MMM Hub to Measure Your Marketing
23:30 • 2min
How to Explain Marketing Mix Modeling
25:53 • 3min
How to Explain MMM to Non-Technical Folks
28:38 • 3min
The Future of Multi-Task Attribution
31:28 • 2min
The Reversal of Multi-Touch Attribution
33:38 • 3min
The Marketing Mixed Modeling Vibe in the US on Perchview Europe
36:16 • 3min
The Future of Market Mixed Modeling
39:13 • 2min
How to Build a Successful MMA Campaign
40:43 • 3min