No-Code MMM with Gabriele Franco
Measure Up
Cassandra Solves the Problem of Marketing Budget Allocation and Optimization
When Robin came out, actually, we tried the right away. After three months of showing and deploying the, the new code, only 800 people were inside of the group. I was like, how is that possible? These actually solves the problem of marketing budget allocation and optimization. Why is not adopted by the masses? It's solving the UX problem in marketing mixed modeling.
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