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No-Code MMM with Gabriele Franco

Measure Up

CHAPTER

How to Use Kubernetes to Measure Your Marketing Mix

At hybrida, you did you know, growth marketing consulting with clients. You mentioned performance marketing, where there really is a kind of common channel. So like Google search, Facebook, TikTok and Instagram programmatic or. And it was impossible to understand mentally with your brain how much you should spend on each. Right? Were you using any other? Um, I know that you kind of were looking at is there some sort of a unified measurement to understand what all of this is working,. But in the meantime, were you doing anything with like Google Analytics and attribution and modeling or any other analytics platforms or reasons going within the, within the channels themselves?"

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