No-Code MMM with Gabriele Franco
Measure Up
How to Make a Budget Algorithm Easy to Execute
The ad stock is biggest chunk of errors and not really they're a lot to deal with. You know, pretty far I could take it like 70% 80% but you still have marketers who aren't going to jump into R and have to integrate or download Never grad. The first time I did it, it took me three hours even to get, to work correctly, right? Cause I had, and Python have different versions of Python and I'm like, it was going into the wrong directory. Yeah. And then, yeah, that did the heavy lifting stuff of understanding what algorithms to use and how to optimize in R.
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