No-Code MMM with Gabriele Franco
Measure Up
How to Build a Successful MMA Campaign
Cassandra: I think there's still a lot of holdover, like people's perception of MMM. Robin: It doesn't have to take six months or a year to build this. Cassandra: When you just open up a Google sheet or a spreadsheet and I'll just show three columns, impressions, spend, conversions, that's what it is. Gabriel: So it's like, it works like statistical magic? Cassandra: Exactly. All right. Well, hey, man, it's been great talking with you. Thanks again for coming on the podcast here.
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