No-Code MMM with Gabriele Franco
Measure Up
How to Explain Marketing Mix Modeling
How do you explain MMM to people who are just starting to learn it? You have to formalize your thoughts and try to present it in a way that the other person who doesn't know what you just learned can understand. For someone that does all digital media, the explanation is more like, how do you know that your YouTube videos are working and how much they're working? When is the maximum that you can spend on that particular channel? And most of the time, after the third question, they don't know it because they never asked themselves this question.
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