No-Code MMM with Gabriele Franco
Measure Up
The Future of Market Mixed Modeling
I'm really curious how big the market mixed modeling market is going to be. It's not mainstream yet, but I think it's growing quickly with all of the privacy and technology changes. Right now with market mixed model, you can have multiple different simulation scenarios that make sense statistically. But maybe it doesn't make sense according to the marketer that worked in the business in last year. So there needs to be, it's really complicated. And I'm curious to understand what's the limit. It's going to be big like multi-touch at one point. Yeah.
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