No-Code MMM with Gabriele Franco
Measure Up
The Future of Multi-Task Attribution
In the future, we're going to use market and mix modeling way more closer to multi-touch distribution. We want to make decision making as precise as possible using data. The problem right now is with these privacy changes that we have, we cannot track the user over multiple platforms if they opt out from the tracking system. But I believe that is still an incredible resource for a real-time optimization for marketers.
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