
No-Code MMM with Gabriele Franco
Measure Up
Introduction
Gabriel Franco is co-founder of hybrid, a growth marketing agency for direct to consumer brands. He also founded Cassandra, which is a software as a service product that helps marketers with marketing mix modeling and experimentation. When he was 17, he started selling mouthpieces for trumpets on eBay. In 2021, we managed more than $12 million in advertising spent for our clients.
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