No-Code MMM with Gabriele Franco
Measure Up
Robin: A Framework for Marketing Mixed Modeling
Facebook put out a package that meta, AKA Facebook put out a few years back called Robin. Other other packages out there, you know, Google has a couple, Uber has orbit. But it seems like Robin is the most fully baked or the, I guess the least half-baked so far. What I think Robin did, uh, while Google or orbit failed a little bit to do is to simplify UX for the end user in terms of output interpretation.
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