No-Code MMM with Gabriele Franco
Measure Up
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The Marketing Mixed Modeling Vibe in the US on Perchview Europe
Gabriel: We're all looking for that silver bulb. Just tell me the answer and I'll go do it. It's like, no, it's actually not that easy. You have to put some thought into it. And so that's where it's hard because if multi-touch attribution is saying one thing and the MM is saying something different. All right, Gabriel, we're coming up to the, to the end of the, the podcast here. Any questions that I didn't ask you that he want to talk about? Actually, I wanted to know what is the marketing mixed modeling vibe in US on Perchview Europe? He can't speak to it in Europe.
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