Curious Worldview 115: Rory Sutherland | Alchemy: How Great Marketing Ideas Are Built Around The Profoundly Irrational
23 snips
Nov 28, 2022 AI Snips
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Statistical Misrepresentation
- Statistically competent individuals are outnumbered by those who merely think they are.
- This can be dangerous because statistical incompetence can lead to significant errors with serious consequences.
The Concorde Fallacy
- Business models often prioritize averages, like time saved by high-speed rail, but miss crucial nuances.
- Rory Sutherland argues that saving one person 20 minutes 100 times is more impactful than saving 100 people 20 minutes once.
Asymmetry of Freedom of Movement
- Rory Sutherland highlights the asymmetry of freedom of movement within the EU due to language barriers.
- Many Europeans can work in English-speaking countries, but the reverse is less common due to language differences.