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115: Rory Sutherland | Alchemy: How Great Marketing Ideas Are Built Around The Profoundly Irrational
Curious Worldview Podcast
Is the Concorde Really a Game-Cause?
If every plane had become a Concorde, it might have been a game-changer. But the number of people who travel between New York and London so frequently that it actually saved them a appreciable amount of time wasn't really great enough to make it worth the investment. An overnight flight works much, much better flying east than a Concorde flight does. Freedom of movement within the European Union is not symmetrical when some countries speak English and others don't. The population of Perth is one eighth British born; there are more British-born people working in Australia than in continental Europe. And if I move to Poland, I'd be sweeping the streets. It's simply a language.
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