115: Rory Sutherland | Alchemy: How Great Marketing Ideas Are Built Around The Profoundly Irrational
Curious Worldview
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How to Use Higher Education as a Proxy for Who's Employable?
I thought that IQ work was incredibly important. This idea that you can use higher education as a proxy for who's employable strikes me as very, very dangerous. What you should do is give someone the real job to do and see how they do. I think we're probably wasting a spectacular amount of talent with a practical application. If you say, here is a real world problem, can you solve it? They manifest, you know, flashes of genius. But if you say, I want you to write an essay on the Peloponnesian Wars, not entirely unreasonable, they can't be reasonably bothered or don't excite them because there's no practical application in reality.
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