115: Rory Sutherland | Alchemy: How Great Marketing Ideas Are Built Around The Profoundly Irrational
Curious Worldview
Is There a Bias to A.B. Testing?
Social media is the same medium that will then go on and tell an embellished story, he says. "You don't have the banal on social media, because it just doesn't do any any" 'There could be a bias to your experience, A.B. testing, a, a milk toast opinion, and then a wild opinion' He adds: 'I find Piers Morgan quite entertaining in small doses, you know, but I wouldn't necessarily want to go on holiday with him'
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