115: Rory Sutherland | Alchemy: How Great Marketing Ideas Are Built Around The Profoundly Irrational
Curious Worldview
The One Problem Is Pretending Things Are Simple Optimization Problems
The cost of attending university in the UK should be half price, he says. It gives people who want to get a job straight after school rather than going to university straight after school 'a plausible narrative' He argues that by judging people on degree class, you'll end up with 10% of people getting offered 100 interviews and no interviews at all. Rory: "I don't know how weird this is"
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