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115: Rory Sutherland | Alchemy: How Great Marketing Ideas Are Built Around The Profoundly Irrational

Curious Worldview

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Is There a Survivorhip Bias to Programming?

Taleb: How can you predict a future of infinite possibilities based off a finite experience of the past, depends on how far ahead you attempt to plan. He says companies that become obsessed with justifying their future activity on the basis of pre-existing data are over-optimizing in some cases. The longer you have to wait, the more uncertainty you experience - and Uber solved that with a map.

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