2min chapter

Curious Worldview Podcast cover image

115: Rory Sutherland | Alchemy: How Great Marketing Ideas Are Built Around The Profoundly Irrational

Curious Worldview Podcast

CHAPTER

The Contextual Blindness of Speed Cameras

I was avoiding a guy who was obviously drunk and weaving all over the road. He might have been having a massive row with his wife, I couldn't quite work out what was going on. But he was basically weaving from lane to lane in a completely frenetic state. And they find me for going too fast in an attempt to avoid him. Now, that's what I call about the contextual blindness, which is the model only knows what it knows.

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