
115: Rory Sutherland | Alchemy: How Great Marketing Ideas Are Built Around The Profoundly Irrational
Curious Worldview
How Do You Do on IQ Tests?
IQ tests are testing for a very narrow field of intelligence and then society is built around it. My reason I'm confused is that the wordy ones are the numbery ones and the ones that are test of logic. It's not even a, yeah. Well, quite a lot of word and verbal logic sentences require you to put words in the right order. And weirdly, I can see anagrams. That comes after about four or five years of doing cryptic crosswords.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.