115: Rory Sutherland | Alchemy: How Great Marketing Ideas Are Built Around The Profoundly Irrational
Curious Worldview
What's He Like as a Bloke?
"It's not what you don't know that can hurt you. It's what you think is true, that ain't so," he says. "Statistics give us this extraordinary confidence in the sense that we will quote a statistic as though it is...a slam dunk end to end to an argument when in reality, it's nothing of the kind" He adds: 'We're going to commit some terrible, terrible offenses where, you know, old atonions of color in the UK are basically recipients of a bidding war'
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