115: Rory Sutherland | Alchemy: How Great Marketing Ideas Are Built Around The Profoundly Irrational
Curious Worldview
Introduction
Rory Sutherland is one of Europe's most powerful advertising executives. He wrote a book called Alchemy, which argues that great marketing ideas are often built around a core that is profoundly irrational. This podcast touches on the themes of Alchemy, but interestingly, Rory has applied them to different domains than those that he had covered in the book. In this chat, there is a lot of talk about social engineering, how Nesimto Leb has influenced Rory's thinking and more.
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