The Josh Boone Show

#20: Roy Steves – Marketing Disruptions, Burnout & Life as an Agency Owner

Mar 20, 2022

03:00:42

Highlights

AI Chapters

Episode notes

Marketing Tips for E-commerce Businesses

01:20

Building Social Proof and Legion Approaches Through Referrals and Educational Content

01:21

Finding the 'Goldilocks' situation: A personalized career path

00:58

How Does Your Brain Work?

04:38

Introduction

4min

The Account Manager - Is That a Good Idea?

3min

Is Your Product Development Strategy Leaking Conversion Rates?

2min

Is Your Scope Crawl Killing You?

4min

The Problem I've Had Is Attribution

4min

Do You Really Need a GI Specialist?

2min

Boosting Lead Generation Through Referrals

4min

Podcasts - It's Just a Conversation, You Know?

6min

I'm a Quality Over Quantity Person When It Comes to Content

2min

10.

What Would I Do if I Got Posted the Same Question?

1min

11.

How to Get the Right in-House Role in a Parallel Dimension

5min

12.

I've Never Been on the Inside

5min

13.

The Goldiwach Situation

2min

14.

How to Stop Being a Freelance Writer

5min

15.

You Know, You're Not Seeing the Other Side of the Problem

2min

16.

Are You Having a Problem With Your Job?

5min

17.

Is There Any Sham in That?

3min

18.

Freelancing

4min

19.

The Burnout of an Agency?

3min

20.

You Know, I'm Trying to Make as Much Money as Possible

5min

21.

How to Grow a Freelance Agency

3min

22.

Are You a Natural Salesperson?

2min

23.

SEO Contracts - It's a Really Fucking Difficult Business Model

2min

24.

How Have You Handled the Stress?

3min

25.

Getting a Therapist for Your Own Bullshit

4min

26.

Is a Therapist a Consultant for Your Life?

5min

27.

How Does Your Brain Work?

5min

28.

I Want to Slow Down More

3min

29.

You Know, I'm Making Mistakes

2min

30.

How Do You Know if You Have Chronic Health Issues That Aren't Even on Your Dashboard?

6min

31.

The Implications of Complex Systems

6min

32.

I've Always Been a Writer, but I'm Not a Writer

2min

33.

The Nothing Is Black and White

3min

34.

Is There a Side to What I've Said?

3min

35.

How Do You Communicate With Clients Who're Higher EQ Than You?

4min

36.

ADHD - I Don't Know What to Do About It

3min

37.

How Do You See Things Shifting With Online Advertising?

4min

38.

The Consequences for Privacy

4min

39.

Brave - The Basic Attention Token

6min

40.

Is Solana the Apple to Ethereum's Windows?

4min

41.

Cryptocurrency and Blockchain

2min

42.

Converting to a Dollar Is a Pseudo Currency

3min

43.

The Social Dilemma of Paid Ads

2min

44.

Is There a Difference Between Branding and Search Engine Marketing?

5min

45.

Is There a Solution to the Social Dilemma?

3min

46.

A Change in the Way We Work in Advertising and Machine Learning and AI

3min

47.

The Elevator Pitch for Brave or Whatever?

2min

48.

Cryptocurrency Trading Is Exciting

2min

49.

The Gamestonk Fucking Dogecoin Side of It

2min

50.

The Future of Cryptocurrency Is Almost Here, Isn't It?

4min

51.

The Future of Venture Capital

1min

52.

What's Going to Survive That Wave?

2min

53.

Is Your Attention a Finite Resource?

2min

54.

Cryptocurrency Is Just Fucking Crazy, Fascinating

2min

55.

Are We Just Fucking Growing Pains?

2min

Send us a text

Today Josh speaks with Roy Steves about the chaotic life of the marketing and agency world.

Some of the topics we dive into are:

The emotional rollercoaster of starting and maintaining a marketing agency.
The issues of incentives, scope creep, and managing expectations with clients.
Advice for young people getting into marketing and the agency world.
What Roy and I would do differently if we had to start again.
Escapism, imposter syndrome, and the trappings of success.
Existential threats, and the importance of therapy for entrepreneurs.
AI, machine learning, and the unexpected implications of complex systems.
Crypto, Brave, and BAT.
The future disruptions in digital marketing, social media, and the attention economy.
And lots more.

Roy is an industry veteran, who over the last 20 years his career evolved from being a programmer to running several of his own businesses, being the VP of Digital Marketing and CMO of two prominent eCommerce brands, to ultimately co-founding StatBid in 2015.

StatBid is a boutique paid search and SEO agency, where Roy and his team work with direct-to-consumer eCommerce brands to optimize and scale their digital marketing.

Connect with Roy: