Is There a Difference Between Branding and Search Engine Marketing?

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The reason that a user would click on an ad on a search results page is because that result solves their problem. And it doesn't have nearly as many of these complicated interactions with the content producers, like like you would for, you know, video or news content. I'd be surprised if it if it were upended in the same kind of way, because there is that mutually beneficial relationship between all parties already there that isn't there on the content side.

Today Josh speaks with Roy Steves about the chaotic life of the marketing and agency world.

Some of the topics we dive into are:

The emotional rollercoaster of starting and maintaining a marketing agency.
The issues of incentives, scope creep, and managing expectations with clients.
Advice for young people getting into marketing and the agency world.
What Roy and I would do differently if we had to start again.
Escapism, imposter syndrome, and the trappings of success.
Existential threats, and the importance of therapy for entrepreneurs.
AI, machine learning, and the unexpected implications of complex systems.
Crypto, Brave, and BAT.
The future disruptions in digital marketing, social media, and the attention economy.
And lots more.

Roy is an industry veteran, who over the last 20 years his career evolved from being a programmer to running several of his own businesses, being the VP of Digital Marketing and CMO of two prominent eCommerce brands, to ultimately co-founding StatBid in 2015.

StatBid is a boutique paid search and SEO agency, where Roy and his team work with direct-to-consumer eCommerce brands to optimize and scale their digital marketing.

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