6min chapter

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#20: Roy Steves – Marketing Disruptions, Burnout & Life as an Agency Owner

The Josh Boone Show

CHAPTER

Brave - The Basic Attention Token

Brave is a privacy first browser system. The founder was originally from Mozilla, then he started Brave to be privacy first because he was increasingly concerned about all the privacy issues that are happening. So long story short, you have bat, which is basic attention token. They're giving you bat because the advertiser is paying a certain amount of money for every single time the ad gets viewed and gets clicked on. What brave is doing is they're taking a portion of it like Google is and then they're giving you the user like half of it.

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