The Problem I've Had Is Attribution

4min Snip

00:00

Play full episode

Summary

Transcript

Episode notes

If you're an outside person coming in, whether that be a consultant or an agency, you're really bottomed by how these other departments or other partners or agencies can do their part. And so what we try and do is just drop back to do what we would do if we were on the client's team directly in terms of their success. If that means speaking truth to power and trying to train up to the client, help them understand, you know, their business from a different perspective, we'll do that. Either way, if we can't, if that's not the problem, if they've already made it clear [that] they're not adopting a new strategy, then

Today Josh speaks with Roy Steves about the chaotic life of the marketing and agency world.

Some of the topics we dive into are:

The emotional rollercoaster of starting and maintaining a marketing agency.
The issues of incentives, scope creep, and managing expectations with clients.
Advice for young people getting into marketing and the agency world.
What Roy and I would do differently if we had to start again.
Escapism, imposter syndrome, and the trappings of success.
Existential threats, and the importance of therapy for entrepreneurs.
AI, machine learning, and the unexpected implications of complex systems.
Crypto, Brave, and BAT.
The future disruptions in digital marketing, social media, and the attention economy.
And lots more.

Roy is an industry veteran, who over the last 20 years his career evolved from being a programmer to running several of his own businesses, being the VP of Digital Marketing and CMO of two prominent eCommerce brands, to ultimately co-founding StatBid in 2015.

StatBid is a boutique paid search and SEO agency, where Roy and his team work with direct-to-consumer eCommerce brands to optimize and scale their digital marketing.

Connect with Roy: