Is There a Side to What I've Said?

3min Snip

00:00

Play full episode

Summary

Transcript

Episode notes

I can't tell you how many times like I'm re-listening to a podcast episode. And it gets difficult. There's just no way to be sure that what you're saying is being heard the way that you intend it. You have to be playing three-dimensional chess in order to identify what they're expecting so that you can use that to highlight your point more actively. But that comes down to persuasiveness and rhetoric, but with a dash of ... remember, this person is, has their own internal experience kind of reflection that is always there.

Today Josh speaks with Roy Steves about the chaotic life of the marketing and agency world.

Some of the topics we dive into are:

The emotional rollercoaster of starting and maintaining a marketing agency.
The issues of incentives, scope creep, and managing expectations with clients.
Advice for young people getting into marketing and the agency world.
What Roy and I would do differently if we had to start again.
Escapism, imposter syndrome, and the trappings of success.
Existential threats, and the importance of therapy for entrepreneurs.
AI, machine learning, and the unexpected implications of complex systems.
Crypto, Brave, and BAT.
The future disruptions in digital marketing, social media, and the attention economy.
And lots more.

Roy is an industry veteran, who over the last 20 years his career evolved from being a programmer to running several of his own businesses, being the VP of Digital Marketing and CMO of two prominent eCommerce brands, to ultimately co-founding StatBid in 2015.

StatBid is a boutique paid search and SEO agency, where Roy and his team work with direct-to-consumer eCommerce brands to optimize and scale their digital marketing.

Connect with Roy: