I think most of the ways that, I mean, I've been increasingly paying attention to the NFT landscape just because I want to try and understand it. There's even on just Solana alone, which is just one blockchain, one ecosystem, there's probably like 50 or more different projects that are launching every day. The vast majority of those are going to not only not get any traction right away, but they're certainly not going to be run for two years from now. So a lot of these things are mechanically different than anything that has ever come before. And so it's simultaneously true that there's no way to predict the crazy stuff that we're going to see in the future
Today Josh speaks with Roy Steves about the chaotic life of the marketing and agency world.
Some of the topics we dive into are:
- The emotional rollercoaster of starting and maintaining a marketing agency.
- The issues of incentives, scope creep, and managing expectations with clients.
- Advice for young people getting into marketing and the agency world.
- What Roy and I would do differently if we had to start again.
- Escapism, imposter syndrome, and the trappings of success.
- Existential threats, and the importance of therapy for entrepreneurs.
- AI, machine learning, and the unexpected implications of complex systems.
- Crypto, Brave, and BAT.
- The future disruptions in digital marketing, social media, and the attention economy.
- And lots more.
Roy is an industry veteran, who over the last 20 years his career evolved from being a programmer to running several of his own businesses, being the VP of Digital Marketing and CMO of two prominent eCommerce brands, to ultimately co-founding StatBid in 2015.
StatBid is a boutique paid search and SEO agency, where Roy and his team work with direct-to-consumer eCommerce brands to optimize and scale their digital marketing.
Connect with Roy:
Music by Kirby Johnston – check out his band Aldaraia on Spotify