Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13
Introduction
00:00 • 2min
The Difference Between Brand Positioning and Strategy Versus Vision
02:07 • 2min
Strategy and Product Development for the Investment Banking Market
04:22 • 4min
The Positioning Statement Is the Most Frustrating Thing
08:27 • 2min
Can We Break It Down Into Pieces?
10:37 • 4min
How Do I Determine Whether My Market Category Is Good or Bad?
14:51 • 2min
Do You Know How to Make a Short List?
17:07 • 4min
Getting Everyone Together in the Room
21:13 • 4min
Test Positioning in Sails, Right?
24:56 • 2min
Are You Getting Everyone in a Room?
27:08 • 3min
Marketing and Sales Build the New Pitch Deck
29:52 • 3min
What Is the Market Frame of Reference?
33:06 • 2min
Positioning Is Not a Tag Line
35:14 • 2min