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S2 Episode 5: Positioning To Win (Ambient Strategy & Reprise)
The Marchitect
Marketing and Sales Build the New Pitch Deck
One of the biggest mistakes that people make is t marketing will build the new pitch dack, they'll throw it over to sales. And then when we test the pitch deck, we're not going to throw it out like every single sales person. We are going to pick one sales person, and ideally our best sales person,. We're going to bring that person in and we're going to train the crap out of them. If you can't get sailes to adopt it all, this is for nothing.
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