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S2 Episode 5: Positioning To Win (Ambient Strategy & Reprise)
The Marchitect
Can We Break It Down Into Pieces?
" positioning is important, but how do we actually work through it and get to somethin that's better? That's been kind of my fundamental thing i've been working on for the laste ten years," he says. "The way i approached it as i said, well, could we take positioning, break it down into its component piece parts?" 'And then smash it together and well, o, good positioning'
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