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S2 Episode 5: Positioning To Win (Ambient Strategy & Reprise)
The Marchitect
Test Positioning in Sails, Right?
Sales teams can be a very effective testing ground link. We're actually testing the positioning at more of a conceptual level, which is what we want to do. If i test it in sails, then i can control for a lot of stuff,. I can sit in the room and see how the rep is pitching it. So i can kind of control for like, just poor salesmanship.
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