S2 Episode 5: Positioning To Win (Ambient Strategy & Reprise)
The Marchitect
Getting Everyone Together in the Room
Marketing, sales, product, customers, success, the executive team at the table. We can't just get everybody together in the room and then say, why does everybody love our stuff? And guess who loses that fight every time? Marketing never wins that fight. If we start with, who do we got to be? How are we different? Now let's go to value, and that actually gets us really focused on differentiation. This is te value we can deliver no one else can. Here's the market we're going to win.
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