S2 Episode 5: Positioning To Win (Ambient Strategy & Reprise)
The Marchitect
Positioning Is Not a Tag Line
Jen Patiat: Positioning is not a tag line. A positioning is not your vision. If you land, that's your instate, three, five, ten years down the road. As you're crafting the positioning or repositioning your organization, bring the right parties to the table from the onset,. including the product folks, the salesfolks, your leaders and your revenue team. And use the framework, just so happens you have one that allows you the tatitis in a disciplined way. Have a lovely, lovely thank so much.
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